A Complete Guide to OTT and Free Streaming Evolution

Recently, OTT services have become extremely popular with many viewers.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT is a service that provides diverse media through online networks.

Popular platforms include Netflix, Watcha, and TVING.

Different from cable website TV, OTT lets users watch what they want, when they want.

There are many reasons why OTT has become popular.

One reason is that a wide variety of genres are available in one platform.

Movies, dramas, and entertainment shows are easy to choose based on personal taste.

In addition, OTT is cheaper than conventional subscription TV.

Being able to stream anywhere using mobile devices is also attractive.

However, as subscription fees keep rising, more people feel financial pressure.

Because of this, interest in free streaming services is growing.

Advertising-based services provide content at no charge.

It is appealing to people sensitive to expenses.

FAST services are becoming popular as ad-supported alternatives.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

FAST is expected to become a new revenue model while the paid TV market stagnates.

The biggest advantage of free streaming is that there is no cost burden.

It allows access to many contents, increasing selection options.

The disadvantage is that ads are unavoidable.

Also, content quality may be lower than paid OTT services.

In the future, both OTT and free streaming services will continue to evolve.

Free models could gain stronger popularity.

Being able to watch without cost is highly appealing.

In conclusion, combining premium OTT quality with free access matters.

Blending both models offers better choices to viewers.

Upcoming changes in OTT and free streaming are highly anticipated.

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